ED8 Online Catalogue April 2019 - page 115

Debossing
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure.
This produces a permanent image below the products surface.
ADVANTAGES
• Higher perceived value than other forms of branding.
• The branding becomes part of the product and is permanent.
• The product can be shipped as soon as heat pressing is finished.
LIMITATIONS
• Has a higher initial setup cost than other forms of branding as an engraved metal plate must be made.
ARTWORK REQUIREMENTS
• The artwork should be supplied in vector format.
Flatbed Screen Print
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal
for branding flat or cylindrical objects.
ADVANTAGES
• Large print areas are possible on both flat and cylindrical products.
• Close PMS matches are possible on white or light coloured products.
• Ideal for large solid areas of colour.
• Most screen print inks are quick drying and can be shipped immediately after printing.
• Metallic gold and silver is available.
LIMITATIONS
• Halftones and very fine lines cannot be reproduced.
• Close PMS matches are more difficult on darker products and will only be approximate.
• Unable to print variable data.
• A set up charge is required for each colour to be printed.
ARTWORK REQUIREMENTS
• Artwork should be supplied in vector format.
Digital Label
Digital adhesive labels are used to brand products that cannot be branded with any other method.
They are printed with a digital printing press and applied to the product.
ADVANTAGES
• Ideal for producing vivid full colour images as well as spot colour branding.
• Only one set up charge is required irrespective of the number of print colours.
• The branding can bleed off the edges of the label.
LIMITATIONS
• Only approximate PMS colours can be reproduced.
• Metallic gold and silver colours are not available.
ARTWORK REQUIREMENTS
• Artwork can be supplied in either vector or bitmap format.
• A 3mm bleed should be added to the artwork if it bleeds off the product.
Pad Print
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular
and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products
and print multiple colours in a single pass.
ADVANTAGES
• Ideal for printing on curved or uneven products.
• Close PMS matches are possible on white or light coloured products.
• Metallic gold and silver is available.
LIMITATIONS
• Halftones cannot be consistently reproduced.
• The size of branding areas is limited on curved surfaces.
• Unable to print variable data.
• Close PMS matches are more difficult on darker products and will only be approximate.
• Minor print distortion may occur on uneven or curved surfaces.
• Pad print inks require a curing period before the product can be shipped.
• A set up charge is required for each colour to be printed.
ARTWORK REQUIREMENTS
• Artwork should be supplied in vector format.
PROMOTIONS CATALOGUE ED8_
GENERAL INFORMATION
|
115
1...,105,106,107,108,109,110,111,112,113,114 116
Powered by FlippingBook