ED8 Online Catalogue April 2019 - page 114

GENERAL INFORMATION
We make every effort to ensure that our pricing and product information is accurate, but please consult our website for the most up to date
information. Please note that the prices and product information appearing on our website takes precedence over that which may appear in
printed publications. E. & O. E. (Errors and omissions excepted)
Terms And Conditions
Images
Product images are for illustrative purposes only and may differ slightly from the actual product. Decorative contents are not included.
The images are to illustrate the type of print effect possible, however it is not necessarily an indication of exact print areas. Due to
differences in monitors and screens (e.g. smartphone, tablet etc.), colours of products may also appear different to those shown
in the catalogue.
Logos and Imprints
Logos and imprints featured are for illustration only.
Branding Process
Rotary Screen Print
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal
for branding flat or cylindrical objects.
ADVANTAGES
• Large print areas are possible on both flat and cylindrical products.
• Close PMS matches are possible on white or light coloured products.
• Ideal for large solid areas of colour.
• Most screen print inks are quick drying and can be shipped immediately after printing.
• Metallic gold and silver is available.
LIMITATIONS
• Halftones and very fine lines.
• Close PMS matches are more difficult on darker products and will only be approximate.
• Unable to print variable data.
• A set up charge is required for each colour to be printed.
ARTWORK REQUIREMENTS
• Artwork should be supplied in vector format.
Laser Engraving
Laser engraving produces a permanent natural finish using a laser to mark the product. Different materials produce
different effects when engraved so to avoid uncertainty pre-production samples are recommended.
ADVANTAGES
• Higher perceived value than other forms of branding.
• The branding becomes part of the surface and is permanent.
• Gives a similar finish to etching on glassware at a much lower cost.
• Can mark curved or uneven products.
• Can produce variable data including individual names.
• The product can be shipped as soon as marking is finished
LIMITATIONS
• The size of branding areas is limited on curved surfaces.
• Fine detail can be lost on smaller products like pens.
ARTWORK REQUIREMENTS
• The artwork should be supplied in vector format.
Direct Digital
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the
product and can be used to produce full colour branding on flat or slightly curved surfaces.
ADVANTAGES
• Ideal for printing dark coloured products as a layer of white ink can be printed under the artwork.
• Only one set up charge is required irrespective of the number of print colours.
• Instant drying so products can be shipped immediately.
• Offers larger print areas on many products and can print very close to the edge of flat products.
LIMITATIONS
• Only approximate PMS colours can be reproduced.
• Some colours cannot be reproduced including metallic silver and gold.
• The size of branding areas is limited on curved surfaces.
• Larger print areas tend to be more expensive.
ARTWORK REQUIREMENTS
• Artwork can be supplied in either vector or bitmap (600dpi recommended) format.
• A 3mm bleed should be added to the artwork if it bleeds off the product.
114
|
GENERAL INFORMATION
_PROMOTIONS CATALOGUE ED8
1...,104,105,106,107,108,109,110,111,112,113 115,116
Powered by FlippingBook